The report is the result of an extensive pilot-project with an aim of clarifying the awareness and use of user-driven innovation in the Nordic countries.
[...]
This report is written, during the spring of 2007, by a group of students from the Norwegian University of Science And Technology (NTNU) in relation with, and as a part of, the subject TMM4220 Innovation in Technology led by Professor Sjur Dagestad.
[...] we can divide the types of innovation into three different categories; price-driven, technologydriven and user-driven innovation.
- Price-driven innovation focuses mainly on cost efficiency and strives toward having the lowest prices on the market. Examples of this may be different low-price airlines (like Norwegian or Sterling).
- In research or technology-driven innovation the product emerges from the availability of new technology principles and devices. And the aim here is to gain a technological advantage over the competitors by being the first to introduce these new principles in the market. We find examples of this in the medical industry.
- Third, we have user-driven innovation where the innovation process is about exploiting the knowledge about the customer when trying to answer explicit and immediate needs in the market. The focus here is to develop a product or service which meet these demands in a better way than the product or service did before.
Featured companies are:
- Electrolux (Sweden - white goods)
- Lego (Denmark - toys)
- Coloplast (Denmark - medical products)
- Nokia (Finland - mobile phones)
- Laerdal Medical (Norway - basic and advanced life support training products and emergency medical equipment)
- Tomra (reverse vending machines)
- Trolltech (Norway - computer software)
- Plastoform AS (Norway - Nordic Seahunter)
- Funcom (Norway computer and console games)
- Deuter (Germany - backpacks, suitcases and bags)
- Sweet Protection (Norway - protective sports clothing)
- Cycleurope (DBS) (Norway - bicycles)
- HardRocx (Norway - bicycles)
via | putting people first @Experientia
Tags: Business/Service, Co-Creation, Economy, Innovation
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