June 21, 2010, 10:27 am
MIT’s Eric von Hippel: Open Innovation & LEGO Mindstorms
Categories: Video
Tags: Business/Service, Co-Creation, Game Design, Hacking, Open Innovation, Technology
Here’s the old good story of LEGO Mindstorms and how they learned that active users can co-create important value with a company (hacking their product / services). But this time, instead of reading this story in a book, we can listen to Eric von Hippel telling it (and we can watch the videoclips too!).
via | digg
