April 11, 2011, 1:17 pm
Open Design is going mainstream now (third part)
Categories: Open Design
Tags: 3D Printing, Austria, Books, Design Festival, DIY, Exhibition Design, Fabbing, Fashion Design, Hacking, Institutions, Italy, Mainstream, Museum, Product Design
In two previous posts (here and here), I started explaining that Open Design is now getting out of the underground, since many important design companies, institutions and other actors are now actively working on it. This does not mean that all the problems that we must solve in order to have a real collaborative Open Design are gone; it’s just easier now to talk about Open Design, since we have famous examples to show.
With this last post I will show some important exhibitions and design festivals where Open Design has a relevant place.
04. Technocraft: An exhibition about Product Hacking
Yves Béhar (founder of the fuseproject design agency) and famous for being the designer of the One Laptop Per Child‘s XO laptop, curated his first exhibition last year: TechnoCRAFT: Hackers, Modders, Fabbers, Tweakers, and Design in the Age of Individuality ( July 10, 2010 – October 3, 2010, Yerba Buena Center for the Arts in San Francisco, USA).
TechnoCRAFT looked at the different ways that consumers are personalizing design products with their own creativity and individuality in an age of mass-production: the exhibition included six subthemes:
- crowdsourcing
- platforms
- blueprints
- hacks
- incompletes
- modules
Beside being curated by a famous designer, this exhibition is important since it tracked the history of hacking in the design history and pointed to its future development. Some of the designers / products included in the exhibition were:
- Eames Hack
- 5.5 designers
- Studio Proxy for Ikea Hacks
- Cyclecide
- Greg Lynn with the Recycled Toy Furniture
- Enzo Mari with Autoprogettazione (originally designed in 1974, now in production for Artek)
- Marijn van der Poll with the Do hit chair for Droog Design
For further insights, you can read this interview of Yves Béhar for the Domus magazine:
technology is in many ways opening new horizons in the world of craft by allowing new ways for designers and crafters to: a) learn and share techniques b) to find a new marketplace for their wares.
For me, the designer is always in charge of creating great experiences around the products they design… But who are these experiences created for? A consumer or buyer. [...] many of the ways in which consumers intervene on products by making them more unique to individuals simply means that the ergonomics, the function and the aesthetic is adapted to one’s specific needs… This is a traditional view of design’s purpose.
For some pictures about the products showed in the exhibition, have a look at the DesignBoom article.
05. An event and a book, from Styria (Austria)
Another (and quite important) sign that Open Design is becoming mainstream comes from Styria (one of the federal states of Austria). In February 2011, Creative Industries Styria organized the fourth Creative Industries Convention in Graz and it was devoted to the topic of Open Design hosting a speech by Ronen Kadushin (most probably the first real Open Designer).
After the event, they produced a free documentation about Open Design that is now available. It is an important step because the document clearly shows there is an official interest in Open Design by public institutions in Styria.
Just to give you an idea of the document, the best quote comes from Paul Atkinson that wrote:
In order to maintain a significant role in the design and production of goods, professional designers will have to lose their egos and change their role from the design of finished products to the creation of systems that will give people the freedom to create high quality designs of their own; systems which free the user from requiring specialist skills in design, yet which produce results retaining the designer’s original intention. The better a particular designer’s system works, the more successful that designer will be. Designers unwilling to change risk becoming ghosts of the profession.





