After FluidForms (read this old post), here is another innovative Swiss company based on mass-customization and user co-created content, mShape.
And they use too multi-layered wood and computer controlled milling machines, but here complexity comes from the behaviour of the users, from their co-creation that generates “a population of tables”.

It’s not an open p2p marketplace, it’s not a peer production example, but it is a very good example of user co-created design. You can’t buy other users’ tables, so it’s not a marketplace and relationships between users are not fostered (nor they are interested in them). Therefore, it’s not a community but a co-creation business/service.
Actually, you can buy an mShape table in two showrooms in Zurich, where:

Our partners can provide you with a Nokia mobile phone for the time of your design

So the most important thing of mShape is that it works using mobile techologies i.e. easy of use tecnologies that have a wide reach. Just note that every project that is strongly based on user participation needs an enabler designer rather than a conventional one, a designer capable of developing a meta-design project where the user will be the conventional designer.
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One of the key point of Open P2P Design is that the designer/s should become an enabler of the creativity that lays in a community/system. I will write something more about this theme in the future (a very long post is under construction), but for the moment I’d like to suggest you a brief example of a design studio that decided to act as an enabler of the customer’s creativity: Fluid Forms. Individual Design from Graz, Austria. This time I’d like to talk about their latest project, Fluid Earth.

Fluid Earth consist in an easy to use Online-Design-Tool, with which the user can design herself/himself unique objects (bowl or lamp) for the home, at home. The user can select a desired locality using GoogleMaps and see it represented as a lamp or a bowl. The selection can also be enlarged, decreased and shifted; at the same time the finished product is displayed as a 3D-Model.

Complexity here is not recreated artificially (as it happens in the generative design projects); instead it is gathered from an already existing database (localities and their geography and orography). The user is an agent that discover this complexity and transform it into a design project (in this case, however, complexity and localities are not addressed directly but only superficially, just at the aesthetic level).

Note that this is not a collaborative or collective project, it’s just a web-based mass-customization project; anyway, its importance lays in the idea that a design studio can work enabling not its creativity but someone else’s one (they call it meta-design).

Personal tastes are as different as people themselves.

For this reason Fluidforms offers everyone an individual Design. Our website enables you to design according to your own preferences with but a few clicks of the mouse. Create your own unique forms, and bring to life your own individual Design.

Individual Design involves designing not a single product, as in traditional design, but what we call a Meta-Design. A Meta-Design is a framework in which the consumer may modify his or her product. The designers job is to make sure that the consumer is supported in their design process and can not specify a product that does not reach functional or aesthetic requirements.