April 5, 2011, 9:36 am
Open Design is going mainstream now (first part)
Categories: Open Design
Tags: Bottom of the Pyramid, Business/Service, Collaboration, Collaborative Design, Community, Crowdsourcing, Design Research, Etnographic Research, Mainstream, Makers, Measure Collaboration, Metrics, Museum, Novel, Open Design, Science-fiction, Social Innovation, Web 2.0
With this post (and two following ones) I’m going to explain why I think that Open Design is going mainstream now (here I’m talking about Open Design on broad terms). With these posts I don’t want to say that it is now considered popular and no more controversial, but that it is not underground anymore: it is now finding its place inside the collective imagination.
Since I started researching Open and Collaborative Design practices in 2005, things have changed a lot: there are no more isolated projects but a whole ecosystem is emerging through the weaving of collaborative networks. And since the past year, few signs have been showing clearly that more and more institutional or famous organizations and people are interested in Open Design (or at least in bringing collaboration and crowdsourcing in the design process). If it’s not really mainstream yet, it’s not underground anymore for sure.
01. A novel: Makers
The first sign is clearly the publishing of Cory Doctorow‘s novel Makers: a science-fiction novel about the Maker subculture and the rise (and fall and rise again) of Open Designers through 3D Printing, User-generated Exhibitions and financial fights with big corporations like Walt Disney. And it is an important book also because it tries to show how Open Design could develop with possible business models and scenarios (trying to learn from the dot-com bubble of the ’90s).
You can download it in different formats here, or read it here below (and you can also read a great review by our friend Adam Arvidsson here).
02. IDEO and FrogDesign
02.01 OpenIDEO.com
Introduction to OpenIDEO / OpenIDEO.com from IDEO on Vimeo.
OpenIDEO is a project launched in August 2010 by IDEO, one of the most famous design and innovation consultancies. OpenIDEO can be regarded as an hybrid between Crowdsourcing and Open Design, since they launch challenges to the online crowd, but later the process is collaborative. We must note however that the paradigm here is more Web 2.0 than Open Source: collaboration on OpenIDEO is only about voting, commenting and talking about the projects, in order to refine them and discard the less interesting, so that one winner will be chosen in the end. There is no actual collaborative design with an Open Source process.
All concepts generated are shareable, remix-able, and reusable in a similar way to Creative Commons (though this means they’re not using Creative Commons), since participants own the concepts but grant a non-exclusive license to the Challenge Host for possible publication. Beyond that, organizations that partner with OpenIDEO on challenges may choose to implement the top ideas.
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